Author Archives: Ashton

Marketing ABC’s for Gen-Z

Generation X or the Millennial generation has been known to disrupt marketing techniques regardless of the industry. They shift the way that marketers have to thing due to the way they buy. The internet is filled with articles that posit Generation Xers … Continue reading

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Purpose-led Branding: A Concept

Branding for a company is crucial. Companies that can leverage their brand, understand their market, and share their company with its consumers rise to the top. Those companies that leave out one of the previously mentioned tapper off, loose traction … Continue reading

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