Author Archives: Rebecca

Sports and brands have joined forces for many years, but on this Father’s Day they have upheld an American culture that many men are familiar with. If you’re a fan of golf, consider yourself a part of this vast population who … Continue reading →

Elation, triumph, legend, dream. Soaring words that are meant to evoke feelings of great joy or pride. Those are also the names of the Carnival Cruise Line’s four crippled ships that in two instances forced passengers to cut their cruise … Continue reading →

Insult or ignore. How is that for a marketing strategy to the demographic that has the most disposable income and whose numbers swell by the week? You would never buy into a strategy like that but the truth of the … Continue reading →