Author Archives: Brett

Marketing Homes to Millennials: Irrelevant? Or the Future?

If there is one group of people the housing market has not figured out, its millennials. This is not just a “feeling,” this lack of understanding is found in the media. Take two recent articles from NBC News and Forbes. … Continue reading

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Disney and the Monopoly of Magic: Will Theme Park Prices Affect Image?

Walt Disney once said of Disneyland, “What this country really needs is an amusement park where families can take their children to” (O’Leary, 2008). With the creation of Disneyland, and Florida’s Walt Disney World Resort, Walt Disney lived up to … Continue reading

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