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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Meta
Author Archives: Aditi
Three Reasons Gwyneth Paltrow Isn’t Full of Sh*t
In 2008, Gwyneth Paltrow developed a newsletter of self-curated lifestyle recommendations. Today, GP has grown that newsletter to a lifestyle empire, backed by venture capital and valued at well over $250 million: Goop. Despite garnering flack and snark for allegedly … Continue reading
Posted in Uncategorized
8 Comments
Why Are Direct-to-Consumer Brands So Damn Successful?
I’ve recently noticed that most of the ads on my social media feeds are for direct-to-consumer brands – whether it be for American Giant hoodies, Rothy’s sustainable shoes, Warby Parker sunglasses, or Away suitcases. So, what is a direct-to-consumer brand? … Continue reading
Posted in Uncategorized
Tagged #directtoconsumer, #dtc, #glossier, #newwavebrands, #rothys, #warbyparker
7 Comments