Author Archives: Eric

Four Things You Didn’t Know About Fake Yelp Reviews

The other night I thought I’d try one of the newest and hippest restaurants in town that everyone’s been talking about over social media. I figured it was worth a try to see what all the hype was about. Unfortunately, … Continue reading

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3 Reasons Why Free Mobile Apps End up Costing You

Whether you bank, tweet, or steam music on your smartphone, chances are you’ve downloaded at least one of these apps for free. Thirty million mobile apps are downloaded each day, and more than 90 percent of them are advertised at … Continue reading

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New Pepsi Packaging: Fizzy or Flat?

What makes a soda brand appealing? Is it only the taste? Logo familiarity? Is design ever a reason you come back for more? PepsiCo is trying to revitalize their brand after losing market share to Coca-Cola recently (USA Today, 2013). … Continue reading

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CAPTCHA Your Attention

It’s noon on Thursday, I’ve got my Ticketmaster presale password and am ready for an old-fashioned online battle. I select “Best Available,” cross my fingers and wait. Then the little CAPTCHA box pops up where I expect to enter the … Continue reading

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