Author Archives: Elizabeth

Publicity stunts: Do they even work?

Publicity stunts are often seen as excellent ways to receive a higher return on investment for advertising efforts. Due to the number of publicity stunts that have gone “viral,” they are seen as a way to generate a significant level … Continue reading

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Misleading Consumers with Product Labeling: Ethical or Not?

As the main grocery shopper in my house, I am constantly scanning food labeling and signage at the grocery store. I’ve recently noticed that more and more products are advertising with enticing labels such as “non-GMO,” “cholesterol free,” “organic,” “superfoods,” … Continue reading

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