Author Archives: Renna

Can a company have too many brands?

In my previous job as Marketing Specialist for a mid-sized company, which I will call Company X, I encountered a situation that was rather odd to me – the number of brands within one company. The brand portfolio was enormous, … Continue reading

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Persuasion in Advertising – 6 Ways to Hook Your Customer

When I was in undergrad at Purdue, my Com 318 Principles of Persuasion course went in depth with the numerous ways to persuade customers to buy your product in advertising. In the course we studied Robert B. Cialdini’s book Influence: … Continue reading

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Ideas That Stick – Beyonce & Pepsi

On April 3rd, Beyonce posted a cryptic announcement on her YouTube page stating she would be making an important announcement on April 4th, 2013, at 9:13 A.M., with the hashtag “beyherenow.”  Little was known about what she would be announcing, … Continue reading

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