Author Archives: Dawn

This week, Hostess, the maker Twinkies and other iconic snacks including Ho Hos and Ding Dongs, announced it will go public three years after being brought out of liquidation. This is a fascinating come-back story for several reasons. In the … Continue reading →

This week, we considered the ethics of advertising and pondered the seesaw of right versus profitable. In considering right versus profitable in marketing, I admit I was distracted from promotion to one of the other four marketing “Ps”—price. Recent news … Continue reading →