Author Archives: Britt

Should Companies Disavow Facebook?

Facebook’s struggles over the past three years are readily identifiable at this point. The dogged focus on expansion and growth, the selling of customer data, the denials and then eventual apologies, the attempt at public confidence building, and then a … Continue reading

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When Marketing Strategies and Consumer Data Privacy Collide

I work in marketing and communications at a graduate institution in the Los Angeles area. My team is in the process of developing and distributing ads across OTT (over-the-top) advertising. OTT is the new buzzword in advertising and represents interesting … Continue reading

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