Author Archives: Courtney

So, you’ve got a big idea, huh? Is it brand new? A reinvention of something that sparked your creativity? Aren’t all big ideas just reimagined stories from our own perspective? In thinking about how advertisers work with a “big idea,” … Continue reading →

As much as I like to avoid discussing anything political, especially during peak campaign times, I found the intricacies of how these campaigns are crafted to be relevant to much of what we are learning in class. In a recent … Continue reading →