Author Archives: Chad

Connecting Integrated Marketing to the Real World

https://www.cmo.com.au/slideshow/524795/10-examples-cutting-edge-marketing-tech/ I have been a passive follower of marketing trends and processes mainly due to my nearly 20 years of working within the entertainment industry. However, I now say passive in the past tense because I feel that CMGT 541 … Continue reading

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Taking controversial marketing positions

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My “Buy the Way” topic is Gerber’s brave choice for it’s 2018 Gerber SpokesBaby, where they chose an adorable 18-month year baby boy, Lucas, which ostensibly anoints, Lucas as the cutest baby in the land. Nothing Earth shattering about that, … Continue reading

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