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Marketing to the Connected Consumer

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You can’t get away from the sheer volume of articles on LinkedIn, popular media sites, and even here on ‘Buy the Way’ about how to reach the millennial market; and now a sub-segment called Xennials that claim to own a … Continue reading

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Its NEAT to be ELITE: An insight into Yelp’s Clever Micro-Society and B2C Marketing

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Since 2013, I have been a member of one of the most exclusive squads on the internet: The Yelp Elites. Seriously though. I am Yelp Elite… and this year I even leveled up within even the elite squad: I am … Continue reading

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How Social Media Has Changed Marketing?

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  Social Media has revolutionized not only the way we communicate and interact but also marketing practices. It was not time along that traditional marketing relayed on television, print, radio, direct mail and outdoors to sell and promote a product. … Continue reading

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A little bit on partnerships and cars…

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In present globalized world the notion of partnership and its advantages seem no more surprising. In fact, partnership on all levels, including public and private has always been part of our history. Governments establish partnerships and change their respective legislations … Continue reading

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The Most Interesting Commercials in the World

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By Kim Tarabetz       If you have ever gone to a social event where men in the 21 – 40 age bracket were drinking beer, chances are you heard a quote that sounds something like this: He has … Continue reading

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