Author Archives: Chelsea

Corporate Social Resistance : What we can learn from Patagonia about authentic alignment

  Patagonia made headlines this week announcing that it will distribute all of their Trump Tax savings, approximately $10 million dollars, to conservation and environmentally focused groups (Roston, 2018). Corporate Social Responsibility (CSR) is a common practice among businesses and … Continue reading

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Authenticity in Social Influencer Marketing: Sharing vs. Selling #orwhatever

The world is moving toward all things digital, the future is online, and marketing is in the era of the social media influencer. What’s a social media influencer, you say? Well, an influencer on social media is an individual who has … Continue reading

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