Author Archives: Chen-Chih

How to Play and Win the Recruiter’s Marketing Game

When it comes to getting that job you want, it’s all about who you know. At least, that’s what we have been told. While there definitely is some truth in this, why is recruiting a $100 billion (annual) industry (Adams, … Continue reading

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The 3 F’s of Cord Cutting

A few weeks ago I remember getting into a debate with some friends about the future of cable television. My opinion was that cable would be around for a while in spite of cord cutters (those who choose to end … Continue reading

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Making the Most of A Moment

Brendan Jordan. The name may not immediately ring a bell but if you are active on any form of social media then you should keep reading. A little over a month ago, a new shopping center opened near Las Vegas, … Continue reading

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The Beyonce Brand

Beyonce Knowles- Carter aka Beyonce, rose to prominence in the mid to late 90s and early 2000s as the lead singer of the R&B girl group Destiny’s Child. From the moment they first entered the scene, audiences were fully aware … Continue reading

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Marketing Overload: A Blessing in Disguise?

Have we actually come to the stage in marketing where we’re simply deluged with too many choices, whereby our ability to effectively and adeptly choose which product best fits our needs or preferences is being severely hampered?  Some market analysts … Continue reading

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Neither Rain, nor Snow, nor dark of night . . . competition, however, that’s a Different Story

When we think about marketing, we typically think about how it is created, its substantive messaging, and to what type of audience it is intended to reach.  What we typically don’t think about is how it transcends all elements of … Continue reading

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