Author Archives: Julia

Influencers have greatly changed the way we consume and the way brands reach out to connect with consumers. The boom of social media celebrities began about 5 years ago and has completely taken control of the way brands market to … Continue reading →

Have you ever experienced two completely different messages that tell the same story but with varying degrees of importance? For example, if you ever got hurt in school- maybe Mom would say “OMG, my baby skinned her knee and now … Continue reading →