Author Archives: cifuentc

Do you remember when the readings for the class told us we needed to give people something to share in social media? Something to talk about? Probably, you didn’t think in a Barbie mansion, right? Well, Airbnb did. And got … Continue reading →

“The Advertising Industry Has a Problem: People Hate Ads,” wrote last week Tiffany Hsu, from New York Times. The journalist cited a report where many people from the advertising industry talked about the challenges they are facing. It’s like a … Continue reading →

Imagine a concentrated market where three companies have the monopoly for long time, without any threat. Suddenly, a new competitor appeared, maybe another naïve company trying to break a monopoly guarded by high barriers of entry. The difference: after only … Continue reading →