Author Archives: Noelle

Making Unmentionables, Mentionable

Creative agencies are tasked on a regular basis with crafting advertising for products that people would rather not talk about. Everything from tampons to adult diapers, STDs to erectile dysfunction, as marketing professionals it is our job to find decent, … Continue reading

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After Over a Century, Smuckers Parent Company is Rebranding; But How Important is it?

When well-known brands decide to undergo any sort of rebranding exercise, from new formulations to new logos and taglines, the press and the public tend to have newsworthy opinions. Whether the conversation is erupting with praise in agreement or latent … Continue reading

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