Author Archives: Christina

Taking Out The Trash: Hefty’s New Election Season Ad

No matter where on the political spectrum you find yourself, election season is divisive, nerve-wracking, and exhausting.  It’s hard to tune out all of the sensationalistic rhetoric, and at the same time there is so much noise that it’s also … Continue reading

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Counterculture Spaces in the Digital Era: Untapped Markets or “No Brand’s Land”?

 There is nothing new about brands using counterculture trends as a way to revamp their images, create fresh takes on their products, and reach out to new groups of consumers.  In the 1990’s many brands created hip, edgy, and subversive … Continue reading

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