Author Archives: Cindy Lu

Have you ever considered how philosophy could help your brand? In a Forbes article, writer Pia Silva gives businesses the scoop on why they just take a philosophy lesson to build their brand identity and create meaningful relationships with consumers. … Continue reading →

A special report by Edelman has reported that brand trust is critical for developing customer loyalty. In fact, 53% of consumers view trust as the second most influential factor when shopping, right behind price. A finding especially relevant considering today’s … Continue reading →