Have you ever considered how philosophy could help your brand? In a Forbes article, writer Pia Silva gives businesses the scoop on why they just take a philosophy lesson to build their brand identity and create meaningful relationships with consumers.
First, know what you are against. Instead of marketing what your values are, which everyone already does, tell your consumers what you stand against to make your brand more interesting. This point reminds me of how brands will speak out on social issues. Instead of saying they care about their customers, when brands take a stance on pertinent topics, take BLM for instance, they are saying we are against racism and prejudice. As a consumer myself, I am more likely to remember brands that speak up.
Second, be authentic and focus on how your communications will make people feel. In other words, “people will forget what you said, but they won’t forget how you made them feel.” Communicate in ways that will make the consumer feel validated and understood – if you’re successful, this will create a deeper connection between the people and your brand.
Third, understand changes in the market and in people’s tastes. Just like what we saw during this pandemic, consumers’ buying habits and attitudes are constantly changing in reaction to how the world evolves with time. Keep up with these changes – even better, stay ahead of them.
Do you think these are good strategies for brands to follow? How would you as a consumer react to brands that do any of these three? Can you think of brands who have excelled or failed at their philosophy?
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