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- Rolex – Will the Bubble burst? December 8, 2020
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- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: dcrobert
Marketing in the Film Industry in the Age of Streaming
4 weeks ago, Netflix dropped their trailer for a new film directed by Michael Bay and starring Ryan Reynolds and many other famous actors called “6 Underground.” The trailer has sparked a lot of conversation in the entertainment industry amongst … Continue reading
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Ethical Marketing & Social Justice Culture (CMGT 541)
In recent class discussions about ethics in marketing, we have looked at how “diversity” branding initiatives have had adverse effects with companies like Starbucks; how “ethical” or environmentally friendly brands can suffer due to their corporate alliances and partnerships; and … Continue reading
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