Author Archives: David Dolbee

Targeting Hispanics

It’s taken a while for many to realize but it seems that the word is out: the U.S. Hispanic population cannot be ignored. According the U.S. Census Bureau, in 2010, there were an estimated 50.3 million Hispanics in the United … Continue reading

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Disney Marketing in Maternity Wards

Disney recently started an ambitious program, Disney Baby, that will put company representatives in 580 maternity wards across the country peddling Disney baby products to mothers who just gave birth. It doesn’t surprise me that Disney is extending its brand … Continue reading

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