Author Archives: Elizabeth

Can a Concert Be an Ad?

Amazon: the company that seems to be taking over in every way. What started as an online place to purchase books has become so much more, and a place to find so much more as well. From groceries delivered to … Continue reading

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That “New Car” Smell: Connecting our memories with brands

When I was a junior in high school, my English teacher gave us an interesting assignment. She walked around the room and had each student pull out a card from a deck she was holding. Each card had the name … Continue reading

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