Author Archives: Emily Mason

Disney: A Case Study in Leveraging Created and Curated Content

Anyone who has been a part of managing social media channels understands how challenging it can be to flush out a well-thought out and strategic content calendar that effectively engages audiences. After all, most brands try to post quality content … Continue reading

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Disney: Can intense brand loyalty actually have negative impacts?

I have been a Disneyland annual passholder for 17 years, two of which I actually had the “fancy” Premiere pass that allowed entry into both Disneyland and Walt Disney World Resorts. I am also a Disney Vacation Club, D23, and … Continue reading

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