Author Archives: Elario

Organizations That Are Built for Change… Shouldn’t that Be All of Them?

As I have progressed through my career path, one thing has been constant.  Organizations that are well equipped to be fluid and make changes are organizations that enjoy consistent success.  Those organizations that are rigid and not equipped for change … Continue reading

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We Need to Market… Oh, Do We?

My first marketing job was with a healthcare system.  Shortly before the holiday season, I was called inside the Chief Medical Officer’s (CMO) office and was told we would be bringing on a new Pediatrician after the holidays and needed … Continue reading

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