Author Archives: Cornelius

The idea of supply and demand is relatively easy to understand. For Rolex that balance is long gone, as the brand is experiencing a massive shortage in supply and a disproportionately high demand from consumers for their luxury watches. With … Continue reading →

When it comes to marketing and advertising, brands are always on the hunt for the next big thing that allows them to create brand awareness and generate sales. One sector that seems promising and relatively new is the E-sports (Electronic … Continue reading →