Author Archives: Holly Christopher

So a few days ago I saw this. And I got excited; it looked like such a good ‘Bern’ regardless of whom you support. And while Snopes ultimately showed the Sanders tweet to have been falsely contrived, it got me … Continue reading →

As I sat last week working up communication plans for lifeguard recruitment, Bike Month, a cemetery photography contest and a 200+ summer intern program, I stared at the finite list of delivery vehicles we typically use and I got bored. … Continue reading →

Do you think that Olympic sponsorships pay off for companies such as Lenovo? There is a interesting case that new brand without any endorsement by power brand joined sponsorship during Olympic games. In 2005, China’s Lenovo Group acquired IBM’s personal … Continue reading →

As big data has become an important factor in marketing field, the marketing communication strategy should be both effective and efficient using big data. It means that only data-driven approach alone is not what makes marketing move. For effective and … Continue reading →

Data is becoming unmanageable everywhere. As data sets have grown in size and complexity, so has the difficulty of processing on-hand database management tools or traditional data processing applications (Wikipedia, 2013). This is no surprise to anyone taking a serious … Continue reading →

As the communications world continue to search for new strategies and tools to eliminate the crisis of engagement companies are having with consumers and employees, the word gamification is increasingly becoming the topic of discussion. Gamification is about taking the … Continue reading →