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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
Recent Comments
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- Candace on 2020, Was it Really So Bad?
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Author Archives: Kelli
Artful Advertising
One of the main themes that I have been trying wrapping my head around during this class is the difference between art and advertising. I’ve finally figured out that although advertising can be artful it is intended to sell a … Continue reading
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1 Comment
Fake Data
Fake Data Before taking 540 I hadn’t analyzed data since junior high school when we did exercises on data collection and surveying our friends as an introduction to statistics. Over the years, I have hired data science companies to run … Continue reading
Capitol Couture: Living in the world of The Hunger Games
Speaking of film marketing, what do you think of? Posters, billboards, trailers or website? Tim Palen, the Lionsgate’ marketing chief does not thinks in that way. He goes beyond traditional film marketing campaign, bringing the universe to life in an … Continue reading
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The Experience Economy: the Prosperity of Independent Bookstores
Last Sunday, when passing Barnes & Noble in Pasadena, my uncle told me that it seemed the last chain bookstore in Los Angeles. Even though I was aware that the digital onslaught of e-books has put bricks-and-mortar bookstores in an … Continue reading
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