Author Archives: Sarah Price

The Future of Snapchat

For marketers, Snapchat ranks near the top of the list of “hot new things.” The social media platform is hip amongst younger demographics, and brands are just beginning to find their footing with branded stories and filters. But will Snapchat continue … Continue reading

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Can Good Positioning Save the Apple Watch?

One day in early September, almost a week before Apple’s launch event, I was surprised to see a post cross my newsfeed. “My FitBit is near retirement, and I’m looking to replace it,” my friend wrote. “Is an Apple Watch … Continue reading

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