Author Archives: Jessica

Viral Marketing: How Viral Videos Work in Branding Latest news in retail market – on July 16, 2015, a smartphone video of a Chinese couple having sex in a fitting room of the Uniqlo store located in one of the … Continue reading →

“Actual facts go incomparably farther than superlative exaggeration towards convincing anyone of the truthfulness of a proposition.”  Daniel Starch (qtd. by Armstrong, 2010, p.146)   Once in a while each of us bumps into ads which overstate the product’s qualities or … Continue reading →

When I pull up my browser every morning, I know what I’m going to see before I ever type in a URL or click on a link: engagement rings. On Facebook, on news sites, on blogs, I see them without … Continue reading →

No one has (as of yet) formally authored a “Basic guide to social network communication”, but there are volumes there that are waiting to be written. Unfortunately, those who need to read that typ of enlightening document the most won’t … Continue reading →

Southern California has a culture of convenience. That’s not news. From the area that originated McDonalds and was once replete with drive in movie theaters it is not surprising that it would also be the local and proving grounds for … Continue reading →