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- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
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- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
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Author Archives: Jennifer Eting
Hefty and Excedrin provide relief from political trash
When many Americans simply wanted a break from what has been described as one of America’s dirtiest elections (Barone, 2016), brands Hefty and Excedrin each found unique ways of cutting through the political clutter. In the weeks leading up to … Continue reading
Posted in Uncategorized
2 Comments
Even James Bond Can be Defeated by This Mistake . . .
The other day, I came across what I thought was a trailer for an action movie. I watched as the James Bond-like character performed death defying feats amidst moving vehicles and terrifying explosions without even breaking a sweat (Nudd, 2016). … Continue reading
Posted in Uncategorized
8 Comments