Author Archives: Jourdan

Anime: A Global Marketing Franchise

Are you into either J-Pop, and/or anything related to Japanese lifestyle/culture? If so, you are probably well aware of anime. Animation (a.k.a Anime) is a style of Japanese film and television animation (Grand View Research, 2019) that began roughly around … Continue reading

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Are Marketing Strategies Ruined?

It is to no surprise the massive media uproar that has been taken place lately is about the widespread epidemic, the coronavirus (COVID-19). The CDC (2020), officially declared this virus a public health emergency on Jan. 30, 2020. However, when … Continue reading

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Gayle King Said What?

Amid the passing of Kobe Bryant and eight others in a fatal helicopter crash on January 26, 2020, a brief interview clip published on February 6, 2020 featuring CBS Morning Anchor Gayle King and WNBA legend Lisa Leslie, has caused … Continue reading

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