Author Archives: Joann

Looking at the Blurred Line Between Advertising and Marketing, and our Moviegoing Experience

Our reading this week from Tugend (2016) “It’s chilling. It’s thrilling. It’s a 30 minute commercial” got me thinking about the lengths advertisers must go through to get their messages to the masses about their products.  Tungend describes the trend … Continue reading

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Saying No to the ‘Yes Men’

This week’s module on the ethical grey areas of marketing communications got me thinking about the workplace culture of the “Yes Men.” My fellow classmates shared several examples of marketing campaigns that tread in the ethical grey area of advertising … Continue reading

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