Author Archives: Joe Garcia III

“Why aren’t there more Latinos prominent in television and film”

It seems that every year Latinos are passed up when it comes to lead characters on television and especially in film. For years, Latino organizations like The National Council of La Raza (NCLR), The Imagen Foundation and National Association of … Continue reading

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Latino Loyalty to a Brand

According to statistics from numerous sources, such as Pew Research Center and the US Census Bureau, by the year 2020 Latinos will reach approximately 66 million people in The United States. Over the next four decades the Latino population will … Continue reading

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