Author Archives: Jen Porto

We are all familiar with social media influencers. We follow them, know them, and brands love them. It’s easy to decipher their promoted posts. They usually highlight a product or brand, complete with the hashtag, #ad, letting us know for … Continue reading →

In recent weeks we’ve talked a lot about trends and how understanding them can be valuable to our own projects and ideas. When something becomes popular, and acts as a trend in pop culture, the hype surrounding the brand or … Continue reading →

If you are a sports fan, chances are you have a favorite athlete. You’ve got your typical favs like Michael Jordan, Kobe Bryant, Lebron James, Tom Brady, Christian Ronaldo, the list could go on and on. However, when asked about … Continue reading →