Author Archives: James

Give me that on-line religion!

As I am writing this post on Easter Sunday, I thought I’d take a peek at how religions relate to marketing and marketing efforts. It has become a point of faith (forgive the pun) that integrated communications and social media are … Continue reading

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Content is king? Maybe, but there are too many kingdoms

Over the past few years, “content marketing” has become a hot trend in the marketing communications business. We have started to become accustomed to seeing websites, Twitter feeds, Facebook posts, corporate blogs and so on that don’t necessarily try to … Continue reading

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Elections and Marketing

This year’s election cycle was touted to be one of the most critical in history due to the high possibility that the Republicans could gain control of the Senate and retain control of the House. Some races were too close … Continue reading

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Why E.T. liked Reese’s Pieces over M&Ms

When Director Steven Spielberg wrote his screenplay for E.T.: The Extra-Terrestrial, the script called for a trail of M&Ms candies to be made for E.T. to follow, but in the movie, ultimately Reese’s Pieces became the favorite of E.T. Makers … Continue reading

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  The Academy of Motion Pictures Arts and Sciences (AMPAS) every year awards one lucky film the Oscar for “Best Picture.” The “Academy” is comprised of approximately 6000 members who are professionals in the film industry. There are two rounds … Continue reading

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