Author Archives: Julissa

The role of positive brand communication in the time of corona virus

As a follow-up to Rayanne’s post, I thought it would be interesting to explore how brands are communicating positivity at a time when society as a whole is navigating the public health challenge of COVID-19, in addition to other personal, … Continue reading

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Apple’s dilemma with “bad guys”

Recently, Knives Out film director, Rian Johnson let slip a little known fact that Apple forbids villains in movies from using their products. Apple is known to have tight control over its brand identity and how its products are associated … Continue reading

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