Author Archives: Sakina

Have you heard of Generation C? If not, join the club. I heard of this cohort just last week while discussing target audiences for a presentation for class. They are the new cohort that must be catered to in the … Continue reading →

Marketing has become a novel field in this century, attributed mainly to the advent of social media and the digital evolution that has turned marketing from local to international with brands becoming global commodities (Ries, 2017). The future is still … Continue reading →