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- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
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- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
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Author Archives: Richard
Machine Learning vs. Advertisers
We have long theorized the day that machines would consume a lot of the jobs people have typically carried out. This trend is expected with car manufacturers, online bank tellers, and food processing, but can this really be anticipated for … Continue reading
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Giveaways & Sweepstakes in the Digital Age: Are They Still Effective?
Today, Diet Coke launched a sweepstakes as part of their “Drink it Up” campaign that encourages consumers to submit the name and story of their hero during the pandemic (Adams, 2020). Whether this is someone’s parent, best friend, or a … Continue reading
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