Author Archives: Kristin

Programmatic Placement, and What Can Happen When David Fights the Algorithm Goliath

Programmatic advertising is, to not put too fine a point on it, when a big fancy automated algorithm – not manually, by a person – makes decisions about where to bid, buy, and sell online ads (Young, 2014). Like a … Continue reading

Posted in Uncategorized | Tagged , , , | Comments Off on Programmatic Placement, and What Can Happen When David Fights the Algorithm Goliath

Micro-Influencers, Enjoy That Sweet Cash While You Can

Digiday announced the “rise of ‘micro-influencers’” in April 2016. This week, the site had an article that forecasted imminent doom for the micro-influencer market. What a difference a couple of months makes. There’s no clear consensus, but Digiday, at least, … Continue reading

Posted in Uncategorized | Tagged , , , , | 6 Comments