Author Archives: Kristina

Marketing to Black Friday and Cyber Monday

Though most people in the U.S. celebrate Thursday’s day of thanks with family and friends, come Friday through the following Monday, thankfulness transitions from what they have to what they can purchase.  Thanks (no pun intended) to ever growing technology, … Continue reading

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Will the formula still work?

For marketing to stick, it has to be memorable.  But in a balanced way.  The audience needs to remember not only the creativity of what took their attention, but also the product and/or company itself.  That can be quite tricky. … Continue reading

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