Author Archives: Katherine

A Blast from the Past: The Power of Nostalgia Marketing

We’ve all been a part of a conversation like this: “Whatever happened to [insert favorite childhood toy, candy, cartoon]? Kids nowadays don’t know what they’re missing. They should totally bring that back.” If you’re like me and grew up in … Continue reading

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Texting and Driving – Scaring Us into Action

Texting and driving has been described as a deadly epidemic, and as more drivers take to the roads, smart phone in hand, many companies have joined the movement to make our roads safer. Public service announcements, typically reserved for government … Continue reading

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