Author Archives: Laquita

Movie Marketing Tie-Ins, Product Placement & Obesity

Although what you just viewed is technically a commercial for a restaurant, it certainly has the feel of toy commercial. The actual product placement is front and center. McDonalds and the movie studio definitely are not being subtle about what … Continue reading

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‘Let’s Be Cops’…um maybe not. Should Tragedy Change Marketing Strategy?

“Let’s Be Cops,” is the buddy comedy movie starring Damon Wayans Jr. and Jake Johnson. In the film two misfit friends decide to don LAPD uniforms and impersonate policemen. While pretending to be officers they get into a few comedic … Continue reading

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Do you hear that? Listen closely because it’s Gen Z’s turn to talk!

I’m getting tired of talking about millennials. I’m not dismissing their importance but as focused as we are on the present, we have to look to the future. While there are things we can’t predict, there’s one thing we know … Continue reading

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Are you in the mood?

In 1975 when telephones hung on the wall and watches only told time there were two equally ridiculous marketing marvels. One was the pet rock and the other was the mood ring. These products were fun, made a few people … Continue reading

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“There you are” — the new Chanel No. 5 campaign

The new and unexpected Chanel No.5 commercial was just released on Oct 14, 2012. It had already been a hot buzz when Brad Pitt, the world famous movie actor, signed the contract with Chanel and was paid 7 million dollars … Continue reading

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What Is Your Nail Color Today?

I bought a pink nail polish AGAIN this weekend when I was shopping in the Beverly Center. Actually, I have already got more than 15 colors in my house. But I just cannot stop buying more colors to add to … Continue reading

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