Author Archives: lbmurphy

From Fanfare to Fan Fairs

As companies compete for the eyes, ears, and hearts of audiences everywhere, they continue to push the envelope with their direct-to-consumer initiatives.  This is increasingly clear in the growing number of conventions targeting fans across the nation – and the … Continue reading

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What’s in a Word?

From rattlers to disrupters, and synergy to ideate, how do you keep up with the latest buzzwords? I have a hard enough time tracking the newest fashions, let alone knowing whether or not the professional terms I hear are more … Continue reading

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