Author Archives: Jamie

Faking It Has Its Benefits

Posted on December 1, 2018 by Jamie

I don’t know about you, but I’ve never been much of a prankster. Don’t get me wrong; I’m like really funny (you can ask my mom), but I don’t do practical jokes. I’m not like Winston from New Girl: Maybe … Continue reading →

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“I’m Going to Make You Believe That You’re Missing Out!!”: Black Friday & Cyber Monday Marketing

Posted on November 22, 2018 by Jamie

What does your inbox look like right now? Chances are, you’re seeing lots of emails from brands touting their Black Friday and Cyber Monday deals. Don’t worry, you didn’t miss a day. It’s not Friday yet. As one retailer put … Continue reading →

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“Honesty” is the Best Policy: A PR Nightmare, Thanks to Fraudulent Customer Reviews

Posted on October 25, 2018 by Jamie

Confession: Sephora is where my budget goes to die. At the ripe old age of 28, I’ve read enough beauty magazines to be terrified that my skincare routine isn’t up to par. Kinda crazy, I know. But the beauty industry … Continue reading →

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What’s in a Name?: Recent Examples of Name-Changing Brands

Posted on September 27, 2018 by Jamie

It sounds like the start of a bad joke: what do IHOP, Weight Watchers and Dunkin’ Donuts have in common? But there’s no punchline, just facts. All three brands have recently gone through a name change. Some of those name … Continue reading →

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