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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
Recent Comments
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- Olympus Vapor on Gladiator Sales 101
- Candace on 2020, Was it Really So Bad?
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Author Archives: Lisa
Integrated Marketing Communications: THEN and NOW
The concept of integrated marketing communications has been continuously evolving over the years, but one question that remains is HOW exactly has it changed from then…..to now? This comic definitely holds true as there are still a number of companies … Continue reading
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1 Comment
Stop the Presses….Millennials are going traditional!
As we all know, integrated marketing communications is such an essential factor when it comes to advertising a particular product or service to a company’s key target audience or demographic. Having a clearly integrated message that can be delivered successfully … Continue reading
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5 Comments
PlayStation 4 Marketing Campaign–Biggest Ever
I haven’t decided to buy a Sony PlayStation 4 until I saw the newly-released advertisement The Players Since 1995, which aroused my nostalgia for PlayStation memories from bygone eras. This great advertisement triggered my interest about the whole marketing campaign … Continue reading
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5 Comments
Facebook Ad Effectiveness Rises: Convenience vs. Privacy
Several days ago, I got on Facebook and browsed my fiends’ timelines and their updates. A suggested post from a game provider surprised me. Its post said, “Are you getting tired of Clash of Clans? Try our brand new combat … Continue reading
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