Author Archives: Lisa

Integrated Marketing Communications: THEN and NOW

The concept of integrated marketing communications has been continuously evolving over the years, but one question that remains is HOW exactly has it changed from then… now? This comic definitely holds true as there are still a number of companies … Continue reading

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Stop the Presses….Millennials are going traditional!

As we all know, integrated marketing communications is such an essential factor when it comes to advertising a particular product or service to a company’s key target audience or demographic. Having a clearly integrated message that can be delivered successfully … Continue reading

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PlayStation 4 Marketing Campaign–Biggest Ever

I haven’t decided to buy a Sony PlayStation 4 until I saw the newly-released advertisement The Players Since 1995, which aroused my nostalgia for PlayStation memories from bygone eras. This great advertisement triggered my interest about the whole marketing campaign … Continue reading

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Facebook Ad Effectiveness Rises: Convenience vs. Privacy

Several days ago, I got on Facebook and browsed my fiends’ timelines and their updates. A suggested post from a game provider surprised me. Its post said, “Are you getting tired of Clash of Clans? Try our brand new combat … Continue reading

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