Author Archives: Shawn

TikTok — the new platform for US marketers and influencers

TikTok has become one of the biggest social media platforms and attracted numerous users in the US. Also, marketers start to find it a perfect platform to reach teen audience. When users, influencers and marketers all flooded into the platform, … Continue reading

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Influencers launch their own brands. A risky trial?

While just years ago people usually got beauty product recommendations by asking their friends: “Where did you get that lipstick”, within years the number of YouTube’s beauty influencers has enormously expanded and they gradually become the main source for beauty … Continue reading

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Will David Dobrik and SeatGeek’s Successful Cooperation be Replicable?

About two months ago I occasionally learned that one of my favorite bands was going to give a concert in Los Angeles, I was quite thrilled and planned on booking a ticket immediately.  I vaguely remembered that someone had told me … Continue reading

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