Author Archives: Lori

The Fall of the Cosby Brand

It took me a while to write this blog post because the topic is a touchy one. The wait was not because I was unsure about the message, but because the discussion of rape or rape accusations is touchy to … Continue reading

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Wanna Play?

When was the last time you went down a slide or took a ride on a swing? Games of pirates, fairies, space wars, mystery seekers and princesses fill the playground daily. Can you feel it? Do you remember when you … Continue reading

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Do fake reviews even work?

When I turned 16, my parents and I headed to a local car dealership for my first car. Because we were purchasing it new, I was able to pick out the color I wanted. I thought black cars looked chic, … Continue reading

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How the Buying Experience Relates to the Brand Experience

A few weeks ago, my roommate and I decided to have a beach day so we headed down to Santa Monica. On the way back to the parking garage, she decided to make a quick stop at Lush Fresh Handmade … Continue reading

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