Author Archives: Mitzi

The Trump Effect

Have you noticed that common sense, decency, and politeness have gone the way of rotary phones and dial-up Internet? The presidential elections of 2016 have me feeling some kind of way! Raise you hand if you took a break from … Continue reading

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“Are you one dimensional?”

“Integrated marketing communication is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication”(Persuit, McDowell Marinchak, Ebrary, 2016, p 1). As an undergrad in PR we learned to … Continue reading

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